Fixed-price local SEO.
Niagara SEO: local SEO for small businesses, from $1,000
Three sizes, one price each, agreed before anything starts. One payment, and everything you get is yours to keep.
Christopher Ross
On the web since 1996, working out of Fort Erie.
Schematic, not to scale · each town links to its page
Niagara SEO: the facts
| Service | Local SEO, fixed price, in three sizes |
|---|---|
| Price range | $1,000 to $3,500 CAD |
| Serves | Fort Erie, Ridgeway, Crystal Beach, Stevensville, plus Welland, Niagara Falls, St. Catharines, Port Colborne, Wainfleet, Buffalo and Niagara Falls, NY |
| Based in | Fort Erie, Ontario, and in person around Niagara |
| Phone | 905.682.4642 |
| hello@niagaraseo.com |
Local SEO, short for local search engine optimization, is the work of making sure people nearby can find your business when they search for what you sell.
Most of what a small business in Niagara actually needs out of local search is a short list with an end. Your hours are wrong on Google. Your phone number rings a line you stopped using in 2019. There are two listings for one shop, because somebody set up a second one years ago and nobody remembers who. A review from four years back is still waiting on a reply. Your website says Ridgeway and your listing says Fort Erie. Both can be right, but a stranger, or Google, has to guess whether they're the same place.
That's a job. It has a start and an end. You can pay for it once and get back to running the place.
What actually needs fixing
For most small shops it's the same handful of things, and almost none of them are clever. Your Google Business Profile needs to be claimed under your own name and kept current, the way it should have been from the start. The name, address, phone and hours need to match what's on your website, your Facebook page and whatever directory scraped you in 2014. Duplicates need merging into one clean listing. Your category needs to be the most specific one Google offers for what you do, the closest match to the words your customers use out loud when they're standing in a parking lot asking their phone a question.
Then the reviews. Answering them is free, and a reply is public, posted under your business name. It just takes somebody to show you where the button is and what a good reply sounds like.
At the Good size, all of that fits into a couple of days of work, done properly, once.
Three ways to do this
Pick the size that matches the mess. All three are one price in Canadian dollars, paid once, HST included, and the number is always confirmed with you before any work begins.
Good size of local SEO
$1,000 HST included
- Walk you through claiming and verifying your Google Business Profile
- Fix your name, address, phone and hours everywhere they're wrong
- Merge duplicate listings into one clean profile
- Correct your category and service area
- Answer the review backlog with you
- Regular updates while the work is underway, so you always know where things stand
- A one-page report: what was broken, what changed, what to watch yourself
Better size of local SEO
$2,000 HST included
- Everything in Good
- Your business added to the directories that matter where it's missing (these directory listings are called citations)
- Photos organized and uploaded properly, instead of whatever got pulled in automatically
- A review-request system that's yours to keep: a link, a QR code, a script that sounds like a real conversation
- The town and service pages already on your website checked against what people actually type into their phone
- Weekly check-ins while the work is underway, so we can steer together as we go
- A 90-day follow-up look, included
Best size of local SEO
$3,500 HST included
- Everything in Better
- One or two new pages, written for your top services, built straight into your own site, yours to keep
- Behind-the-scenes code on your site (called schema) that tells Google your name, address and hours, matching what customers see
- An honest look at who's actually beating you in the results, and why
- A six-month follow-up look, included
- First call if you ever want the site itself rebuilt, same person, already up to speed on your business
If Good turns out to be the right first step, whatever you paid counts toward Better or Best within the next year. It's a top-up, building on the work already done.
Every size above is one payment, not a monthly retainer. If spreading the cost works better for your business, financing is available at 0% interest over 24 months for qualified clients: just ask when we talk.
You own the Google Business Profile login, and anything I write for you, including any pages at Best. All of it stays yours and keeps working, on its own, long after the job is finished.
Start with the size that's right today, and grow into the next one whenever the business is ready for it.
Not sure which size? Send me your listing and I’ll tell you what I’d fix and what it costs. Or see the $99.95 listing cleanup, open through November 30, 2026.
Think of it the way you'd think of calling a plumber. The tap drips, you call, they come out, they fix it, they go home, and you pay them for the job they did. Most local search work for a small shop is that same shape. It's a repair, sized to how bad the leak is. Get it done and get on with your day.
Retainers are real work for a business competing across the whole region or publishing every week. For most small shops one of the three sizes covers it, and monthly help is a separate conversation if you ever want it.
Who you'd be calling
Christopher Ross. I've been building things on the web since 1996, and these days I help small businesses get found online. I work out of Fort Erie, which means if you'd rather talk at eight in the morning, or you want me to come and look at the actual sign on your actual door, that's an easy yes. Larger consulting work for universities, media and government runs under This Is My URL at thisismyurl.com; Niagara SEO is the local-search practice sized for a small shop. If the site itself needs rebuilding rather than the listing, Niagara Web Design is the sister site for that, same person.
Working out of Fort Erie also means I already know why a shop in Crystal Beach has one set of hours in July and another in February, and why that trips people up. There's more about how search works around here on the Fort Erie page.
The same kind of local quirk shows up everywhere in the region, just with a different shape: Welland has two shopping districts and a canal through its downtown, Niagara Falls competes against every hotel chain's own SEO budget for the same searches, and St. Catharines pulls from several distinct neighbourhoods that all search differently. Port Colborne and Wainfleet have their own versions of the same problem. See the full list of areas I cover if yours isn't named here yet.
What a consulting client said
Chris has been instrumental for my team and I to help develop good SEO strategies and finding issues that we would never found before! Highly recommended!
What you keep when the job is done
The Google Business Profile login stays in your name. The directory corrections and the review replies stay where customers see them, and any pages written at Best stay on your own site. Nothing here is rented software that goes dark when a retainer ends. You get a written report of what changed, and at Better and Best a follow-up look after the work has had time to settle, so you can see the before and after yourself.
A five-minute check of your Google listing
Tick what is true today. It shows what is still open, and none of it is stored.
Check that your listing is claimed, that there is one of it, that your details match your website, that your category and hours are right, and that reviews are answered.
Found something open? Send me your listing and I’ll look at it with you.
Common questions
Do I have to sign a contract or pay monthly?
No. Each size is one price, paid once. If you ever want more done later, that's a separate decision, not an automatic renewal.
I already tried fixing my Google listing myself. Is it too late?
No, and it's actually a head start. I'll look at what's already there and build from it rather than starting over, so nothing you've already fixed gets undone.
What if my business has locations in more than one town?
Several locations usually need their own quote rather than one of the three sizes. Tell me about all of them and you get one fixed number before anything starts.
How do I know this actually worked?
You get a one-page report at Good, and weekly check-ins while the work runs plus a follow-up look at Better and Best. You'll see the before and after, not just my word for it.
Do you work across the whole Niagara region, or only Fort Erie?
The whole region. Fort Erie is home base, but Welland, Niagara Falls, St. Catharines, Port Colborne and Wainfleet get the same three sizes, from $1,000, plus Buffalo and Niagara Falls, NY across the border. Each town has its own quirks, and the areas page says what they are.
What's different about SEO for a border town?
Customers check before they cross, so the listing has to be right when they search from the other side. In practice a Canadian address also rarely shows up in a Buffalo map result, even from Fort Erie, a bridge away, so if cross-border work is a real part of your business, that's a conversation about having a real presence on that side. The guide on running one strategy or several covers it.
Send me your listing
Send your business name and town, or the link to your Google listing. I’ll look at what shows up for your business online, and within one business day you’ll hear back from me directly, in writing: which option fits, exactly what it costs and what I would do first, or that your listing is fine as it is.
Prefer to talk it through?
I reply within one business day.